Robe Di Kappa reinterprets a classic sports fashion brand – presenting the true meaning of “sophisticated sports”
First introduced in the 1960s as the authentic Italian sports fashion brand, Kappa has since changed the concept of traditional sportswear. Since 2008, Kappa’s brother brand Robe Di Kappa have chosen to reinterpret sports fashion again by presenting sports as a sophistication state of mind, rather than physical strength.
Robe Di Kappa values its Italian roots from its brother brand Kappa and seamlessly inherits the sense of freedom, innovation and a relentless pursuit of perfection. At the same time what separates Robe Di Kappa from the sexy football spirit of Kappa is the low-key approach and ambition to reinvent sportswear into a new territory of luxury sports fashion.
Innovation and Transformation
Robe Di Kappa strives to reinvent sportswear fashion not just from a materials innovation, but also an alternative point of view wanting to change the relationship people have with their clothes; to appreciate quality, details and the act and event of wearing them in their environment.
Starting from 2008, Robe Di Kappa and UAL (University of the Arts London) have been working together to explore and innovative ways to bring alive Robe Di Kappa’s design philosophy with teams from United Kingdom, Netherlands, Italy, and China.
Like many fashion insiders, Robe Di Kappa believes that the perfect Italian cut can highlight the wearer’s physical appearance. Therefore, our team of designers believe in only designing clothing that’s not only wearable, but also reflect the body shape with a comfortable fabric in order for the wearer to truly experience the ‘placement’ and three-dimensional designs.
Breakthrough & Evolution
True its innovative spirit, Robe Di Kappa has also teamed up with Mainland China’s cutting edge creative agencies to engineer its marketing and working with renown interior design consultancy to create a unique retail identity for the brand. In addition, Robe Di Kappa is focused on constantly fuelling the creative culture in an effort to engage and educate its consumers its ‘sophisticated sports’ point of view.
